Made for your market
Start with your customer, target positioning and commercial brief. Build a range with a clear purpose.
YOUR PET FOOD MANUFACTURING PARTNER
Pet food.
With purpose.
Under your name.
Custom wet meals, broths and treats.
From your first brief to your next production run.
DEVELOPMENT → PRODUCTION → YOUR BRANDDOGS & CATS. AT THE CENTRE OF IT ALL.
A MANUFACTURING PARTNER. A SHARED AMBITION.
You build the brand.
We help build
what goes inside.
The best pet food brands have a clear point of view. Your manufacturing partner should help bring it to life.
Alpha Pet Care works with brand owners to connect recipe development, product format, packaging and production. One considered brief. A clear path forward.
Meet your manufacturing partner ↗DOGCAT
Different nutritional needs.
The same attention to detail.
YOUR RANGE. YOUR POINT OF DIFFERENCE.
More ways to feed.
More room to grow.
Explore formats for everyday feeding,
complementary nutrition and rewarding moments.
PRODUCT & PACKAGING CONCEPTSDOG & CAT NUTRITION
A better bowl starts with your brief.
Build a wet food range around the texture, ingredients and feeding experience your customers value.
- Chunks in gravy
- Mince & pâté concepts
- Meat, fish & vegetarian recipes
BUILT FOR BRAND OWNERS
A serious partner
for your next chapter.
Developed around pets
Species, life stage, ingredients and texture inform the product development conversation.
Defined before production
Agree the recipe, pack format, specifications and validation requirements before the commercial run.
Your identity, throughout
Create a private-label range that carries your brand from the packaging to the feeding experience.
ILLUSTRATIVE PACKAGING & PRODUCT CONCEPTSTHE THINKING BEHIND EVERY PACK
Pet-centred thinking.
Production-minded detail.
A compelling product needs more than an ingredient list. Processing, texture, packaging and shelf life need to work together.
↗
Product specification
Define what success looks like before production.
↗
Process & packaging
Review format suitability and validation requirements.
↗
Quality & release
Agree the checks and documentation for your range.
FROM FIRST CONVERSATION TO FINISHED PACK
A clear route
to your own range.
Practical stages. Shared decisions.
A product brief that stays in focus.
01→
Define
Your species, format, market and commercial targets.
02→
Develop
Recipes, pilot samples and packaging decisions.
03→
Validate
Agreed specifications, testing and label review.
04→
Produce
Production planning, packing and dispatch.
PERSPECTIVES FOR PET FOOD BRANDS
Know what
comes next.
01 / THE BRAND BRIEFFrom idea
to first batch.↗
BRAND BUILDING
From a product idea to your first production run
02 / THE RIGHT FORMATA pack with
a purpose.↗
PACKAGING
Choosing the right pack for your pet food range
03 / THE PRODUCT DETAILDesigned for
the bowl.↗
PRODUCT DEVELOPMENT
What to define before developing a wet food recipe
Can you manufacture under our brand?+
Yes. The OEM model is built around your brand, with the recipe, packaging and production scope agreed for your project.
Can we bring our own formulation?+
Share your recipe and target specifications. We can review its suitability for the proposed process and discuss any trials or adjustments required.
What is the minimum order quantity?+
Minimum quantities depend on the recipe, pack size, packaging material and production process. Share your launch plan for a project-specific quotation.
Can you develop complete and balanced recipes?+
Nutritional positioning must be defined for the intended species and life stage. Any complete and balanced claim requires formulation review and supporting validation before use.
How is shelf life decided?+
Shelf life is specific to the formulation, processing conditions and packaging. It must be supported by an appropriate validation and testing programme.
Do you support exports?+
Export feasibility, documentation and destination requirements are reviewed for each project. Please include your target country in your enquiry.
YOUR NEXT RANGE STARTS HERE
Let’s make your
next move matter.
A new brand. A new format. A new opportunity.
Tell us what you want to build.